At Hard Asset Management we believe we have found a market aberration that has a tremendous upside potential. We are recommending that investors and collectors around the world take a serious look at adding gold to their long-term investment portfolio while gold remains at multi-year low prices, and here are several reasons why. In recent weeks, gold has increased from $1250 to over $1500 an ounce. Some analysts predict gold will go as high as $5000 an ounce, making gold a substantially more valuable asset to purchase.. Gold is a valuable hedge against inflation, currency devaluation, and future potential global financial collapses like we saw in 2008. We believe that every individual should have a portion of their long-term capital invested in gold.