Here at Hard Asset Management, we are recommending that investors and collectors around the world should take a hard look at rhodium for adding it to their overall long-term investment portfolio. Hard Asset Management put a strong buy recommendation on rhodium when it was under $600 an ounce. Over the last four years, rhodium has increased nearly ten times its value, giving Hard Asset Management clients an unbelievable increase for those who have taken advantage of this buy recommendation. Rhodium is one of the scarcest metals on earth, roughly 50 times rarer than gold. Not only is rhodium used for jewelry, but it is used in automotive, mirrors, electrical contacts, furnace coils, spark plugs, laboratory crucibles and several other industrial fields.